Websites for roofers
Leak searches happen when you are off the tools. If the only public page is a Facebook profile, or the certificate on the site has expired, the next roofer on the map gets the call.
These are the gaps we keep seeing on roofing firms, including a spot-check of Google Maps listings in Blackburn and Darwen. They are observations about the market, not claims about a client of ours.
In that Blackburn spot-check, 3 of 10 Maps-listed roofers had no real website. Two were Facebook-only and one had no site at all. A Facebook page is hard to search, awkward on a wet phone, and easy to leave.
One Darwen roofer's SSL certificate had expired in May 2022, so visitors get a security warning. Another local firm's HTTPS failed to connect. The audit flags an expired certificate because it is objective and it stops the call.
Some firms that do have a site are on a generic website-builder template. It can look finished and still have no emergency path, no photo upload and no pages for the towns they actually cover.
A LeadFly audit of UK trade businesses found 23% of roofers had no website. Of the trade firms in that audit that did have a site, 14% were not mobile-friendly and 39% had no schema markup. LeadFly sells websites, so treat the figure as a vendor audit, not an official statistic. The pattern still matches what is on the map.
A typical house roof replacement is about £5,000 to £12,000. That is an Ideal Home national guide, not a quote, and a local job can sit either side of it. Smaller repairs are worth less on their own and they are how replacement work starts.
Demand is search-led and it spikes after storms. Reviews show buyers are wary of being messed about. Trust signals, guarantees and a way to send photos do more than a stock photo of a slate roof.
A booking page is useful for a free roof inspection. It is not essential. Phone and photo quotes will still bring most of the work.
A sticky tap-to-call and a short emergency route. Most urgent roofing jobs still start on the phone. The site's job is to make that call feel safe.
Name, phone, town, and photos of the roof. Better than a contact box that asks people to 'tell us about your project'.
A simple estimator by house type and material. It is a guide, not a fixed quote. If you want it to calculate on the page, that is a Bespoke Digital Systems job, from £2,500, scoped to the logic you actually use.
Before-and-after photos, a reviews feed, and a page per service area. The median trade firm in the LeadFly audit had only 10 Google reviews, so the site should make the reviews you do have easy to see.
Optional. Cal.com or Calendly can take a free inspection booking. Most roofing leads still come by phone, so the calendar is a second door, not the only one.
Stripe payment links suit invoices and smaller repairs. SumUp suits card payments on site. Finance for a full replacement is optional, and only with this rule: A firm that introduces a customer to a lender is credit broking. It generally needs FCA authorisation, or it must act as an Introducer Appointed Representative of an authorised broker. Finance promotions have to follow FCA rules, including a representative example, and repayment figures are illustrative. We only add a finance widget after the client's lender or broker has approved them and supplied the compliant wording. Brokers used for this kind of work include V12 Retail Finance, Novuna and trade schemes such as TradeHelp. We are not those firms, and this is not a partnership or an offer of credit from us.
Recommended package
from £2,000
Growth, from £2,000, is the fit for a roofing firm that needs service pages, area pages, a gallery, local SEO and Google Business Profile support. Website Starter, at £750, is enough when you only need a credible five-page site and a form. A full instant roof quote is Bespoke Digital Systems, from £2,500, and it is scoped individually.
The Growth retainer, from £149 a month, covers Google Business Profile support, review follow-up and storm-season pages. Website Care, at £49 a month, is the smaller option if you only want updates, backups and minor edits.
See pricingNo. Based in Darwen, working across Lancashire, Greater Manchester and beyond (and remotely anywhere in the UK). This page exists because we know roofers work. If your business is different, we still build the site.
It helps for a planned inspection. It is optional. Emergency work is still a phone call, which is why the first screen should make that call obvious.
A firm that introduces a customer to a lender is credit broking. It generally needs FCA authorisation, or it must act as an Introducer Appointed Representative of an authorised broker. Finance promotions have to follow FCA rules, including a representative example, and repayment figures are illustrative. We only add a finance widget after the client's lender or broker has approved them and supplied the compliant wording. Brokers used for this kind of work include V12 Retail Finance, Novuna and trade schemes such as TradeHelp. We are not those firms, and this is not a partnership or an offer of credit from us.
Start with the website check. An expired certificate is a clear fault. The check reads the public page and tells you what it found.
Demos you can try now. Example figures and pictures are sample data, not a client result.
Some places have a page of their own, written around that town rather than a swapped name. The trade is the same. The streets are not.
The website check reads the public page. If you would rather talk it through, book a free 15-minute call. Neither one is a contract.