Example design
Hartwell & Sons
Premium builder. An example design that qualifies extension and renovation enquiries before anyone picks up the phone.
Problem
The example starts from a familiar situation. A careful building firm wins good work from architects and past clients, then loses the next enquiry because the website looks interchangeable and does not say which projects it wants.
What was wrong
One gallery for every job, a generic contact form, and a homepage that talks about quality without showing how a project is run. The phone number sits in the footer. A visitor cannot tell whether a loft, a side return or a new-build is the right conversation.
Strategy
Reduce the offer to the project types the firm wants more of. Ask about planning stage and budget band before the form is submitted, so the first reply is useful. Write the site for the client who already has an architect, and for the client who does not.
Design
A quiet editorial layout. Project titles are large. Materials, constraints and the stage of the job sit beside the pictures, which in a real build would be the firm's own photography. The example uses layout blocks rather than stock images.
Development
Fast pages, a project index that can be filtered by type, and a short form with a few structured questions. Analytics would watch which project type and which question people abandon.
SEO
Separate pages for the project types they want to be found for, written for the area they actually cover. Project pages would carry real descriptions, not a single untitled gallery. No doorway pages for towns they do not work in.
Result
The example is a site that explains the work, filters the enquiry and gives the firm a proper page for each kind of job.
Apply this thinking to your site.
The website check is free. A project conversation comes after, if you want one.